The 2024 B-SIDE Hip-Hop Festival gave us the opportunity, for the second year running, to provide technical support for this terrific event.

The Brief

The festival brought together a fantastic array of artists across the weekend-long celebration of all things Hip-Hop — breakin’, graffiti, DJ’ing and MC’ing — along with workshops and talks.

The festival was held in a variety of locations across Birmingham, including Birmingham Hippodrome. The culmination of the event was the Dance Championship Finals, held late on Sunday afternoon on the first floor of the Bullring Shopping Centre.

Working with our client, Birmingham Hippodrome Festivals, our brief was to build a 4m x 3m LED screen at the dance arena.

Equipment Used

For such a bright, indoor space, our Unilumin UPAD IV 2.6mm screen was the perfect choice for the four-day event, with a Novastar 4K processor in control. Our screen displayed a variety of eye-catching, graffiti-style graphics and a live camera feed capturing the incredible breakdance action on the floor.

ATC loves to support arts festivals such as B-SIDE, and we were thrilled to help create such a fantastic weekend for Hip-Hop fans across Birmingham!