ATC was proud to support MG Motor UK with the launch of its new ZS SUV — the latest addition to the ever-expanding compact SUV market.
The Event
Assisting MG with the development and execution of the press event was a rewarding experience. ATC provided a stunning curved 2.6mm Unilumin LED installation, powered by Barco’s E2 video processor. This setup allowed for picture-in-picture content to enhance the visual presentation throughout the event.
Lighting Design
To immerse the space in MG brand colours, we used:
- Prolight SMARTBAT LED uplighters
- Chauvet Colorado Tour 72 battens
- Chauvet EVE F-50Z LED Fresnels to highlight the stage
- Four Robe Robin 600E Spots in the reception area to project MG brand gobos, adding a distinctive branding element to the environment
Audio & Control
- Shure radio microphones for presenters
- d&b PA system for clear, balanced audio coverage
- Yamaha QL5 digital mixing desk for full audio control
Additional Touches
In the lobby area, an 80″ plasma screen was rigged to welcome journalists and VIPs with a live feed of the latest MG news, helping set the tone before they entered the main presentation space.
A bold, brand-driven launch event that matched the personality of the MG ZS — delivered with precision and creativity by ATC.
