project brief

client

Longines

Location

London

The Longines Global Champions Tour London 2025 brought world-class equestrian sport to the heart of the city at the Royal Hospital Chelsea.

To support the event, our team was tasked with supplying both large-scale LED displays and a comprehensive PA system, ensuring that every visitor experienced clear visuals and sound throughout the venue.

For the LED solution, we provided Unilumin P3.9 URM outdoor panels, chosen for their exceptional brightness and clarity in outdoor conditions. These panels delivered crisp, high-resolution content that enhanced both the live sporting action and event information. Alongside this, our PA system provided reliable audio coverage across the site, ensuring seamless communication and announcements could be made without interruption.

Working within the unique setting of a historic London landmark required careful planning and precise execution. Our team managed the full installation and operation, integrating the technology into the temporary event infrastructure while respecting the challenges of the heritage venue. Despite the tight build schedule, we delivered the complete package on time, ready for the start of the competition.

The end result was a technically robust solution that supported the atmosphere and professionalism of one of London’s most prestigious sporting events, helping both participants and spectators enjoy a world-class experience.

recent projects

  • ATC was proud to support Volvo Car for the launch of its XC90 model at East Midlands Conference Centre and De Vere Nottingham University – a six-day event involving a number of different areas.

  • With such a diverse programme of events, we were delighted to be part of three Coventry City of Culture 2021 projects. One of the most vibrant was Abundance — a circular procession celebrating light, hope, and freedom.

Stunning audiences with outstanding live events.