With a busy summer season of motorsport underway, regular client Caffeine and Machine once again approached us at ATC to provide outdoor LED screen hire. This time, the event was the legendary 24-hour race at Le Mans.

The Occasion

The 2023 race held a special place in the motorsport calendar—it marked the 100th anniversary of the first race in 1923. With a devoted group of motorsport lovers attending, Caffeine and Machine created an outdoor viewing space in a wooded area. This included deck chairs, tent coverings, and bean bags, enabling guests to watch the endurance race in a relaxed, festival-style atmosphere.

Our brief was to provide a high-quality LED screen and PA system to complete the setting, along with a live broadcast feed to relay the race.

Technical Setup

Given the daylight conditions for most of the event, screen brightness and clarity were crucial. We supplied a high-quality 5m x 3m LED trailer screen, which offered the added benefits of rapid setup and portability.

Broadcast audio of race commentary and trackside sound was delivered through our accompanying PA system, with the full package supported by a generator for a reliable, temporary power solution.

Key Features:

• Setup time: The outdoor trailer screen can be installed in just 40 minutes — ideal for fast onsite builds.
• Weather readiness: The system can operate in wind speeds up to 35mph, perfect for unpredictable British summer conditions.
• Flexible positioning: The screen can be rotated 360° on its trailer, allowing precise angle adjustment. For this event, we positioned the trailer up against a tree line and angled the screen perfectly toward the guests.

A Race to Remember

The 2023 Le Mans was one of the most entertaining and competitive in years. Rain showers caused chaos, and the event concluded with Ferrari’s first outright victory since 1965—a historic win worthy of the centenary celebration.

All in all, it was a race fitting for the 100th Le Mans anniversary and another brilliant screen solution from ATC. Here’s to the next exciting motorsport event with Caffeine and Machine!