project brief

Sector
client

iCandy

Location

Manchester

iCandy, a renowned manufacturer of high-quality child travel systems, recently launched its latest product range at Victoria Warehouse in Manchester. ATC was proud to provide full AV equipment support for the event, working in collaboration with events agency Simply Better.

The Event

The launch was a multifaceted experience, featuring multiple zones including:

  • A main product launch area with catwalk
  • Separate showcase areas for current and new designs
  • A drinks reception
  • A walkway through to the dinner area

Video Provision

ATC supplied a range of video equipment to enhance the visual presentation:

  • 3.9mm LED Wall in the main product launch room
  • Panasonic 65″ LCD screens for showcasing product visuals
  • HD media players and MacBook Pros for content playback
  • Barco PDS-902 switchers to manage multiple video inputs

Audio Support

To deliver crisp, immersive sound throughout the venue, we used:

  • Shure radio microphones
  • Yamaha QL5 and Soundcraft mixing desks
  • d&b PA systems for high-fidelity audio
  • Pioneer CDJ2000 decks and DJM800 mixer for the evening DJ set

Lighting

To complete the ambiance, we provided:

  • Prolight SMARTBAT uplighters
  • Chauvet Colorado Tour 72 Battens for atmospheric lighting in key zones

A sleek, stylish product launch for iCandy — elevated by immersive AV and creative lighting, delivered by ATC.

recent projects

  • ATC was proud to support MG Motor UK with the launch of its new ZS SUV — the latest addition to the ever-expanding compact SUV market.

  • ATC was proud to provide once again full Production support for Pinsent Masons Partner Conference 2022, at the Hotel Arts in Barcelona. The event is an opportunity for all Partners to meet again in person since they last met in 2018.

Stunning audiences with outstanding live events.