ATC was proud to work alongside Caffeine and Machine and Jaguar Land Rover to deliver a high-impact media launch event for the new Jaguar F-Pace SVR.
Visual Support
To showcase the new performance SUV, we provided two LG 98″ UHD screens to display high-resolution visuals of the F-Pace SVR, giving media and guests an impressive view of the car’s features and design.
Audio System
To create a surround sound experience, we installed:
- Two d&b Q-Subs
- Six d&b Q7 speakers
- Front setup: Two stacks of a Q-Sub and two Q7s
- Rear setup: Two single Q7s
This configuration produced a fully immersive audio environment, enhancing the atmosphere for all attendees.
Special Effects
A standout feature of the event was a 3-watt Kvant laser, which projected an animated version of the SVR logo. This became a popular attraction, with many guests stopping for selfies and photo opportunities.
To enhance the vehicle reveal, we incorporated:
- Elation moving head lights
- A hazer to add dramatic visual texture to the lighting effects
Final Impression
Combined with all other technical elements, this setup allowed ATC to deliver a memorable launch experience that was thoroughly enjoyed by both the client and their guests.
A premium launch for a premium performance SUV — expertly supported by ATC.
