project brief

Sector

Exhibition, Motor Industry

client

Caffeine and Machine / JLR

Location

N/A

ATC was proud to work alongside Caffeine and Machine and Jaguar Land Rover to deliver a high-impact media launch event for the new Jaguar F-Pace SVR.

Visual Support

To showcase the new performance SUV, we provided two LG 98″ UHD screens to display high-resolution visuals of the F-Pace SVR, giving media and guests an impressive view of the car’s features and design.

Audio System

To create a surround sound experience, we installed:

  • Two d&b Q-Subs
  • Six d&b Q7 speakers
  • Front setup: Two stacks of a Q-Sub and two Q7s
  • Rear setup: Two single Q7s

This configuration produced a fully immersive audio environment, enhancing the atmosphere for all attendees.

Special Effects

A standout feature of the event was a 3-watt Kvant laser, which projected an animated version of the SVR logo. This became a popular attraction, with many guests stopping for selfies and photo opportunities.

To enhance the vehicle reveal, we incorporated:

  • Elation moving head lights
  • A hazer to add dramatic visual texture to the lighting effects

Final Impression

Combined with all other technical elements, this setup allowed ATC to deliver a memorable launch experience that was thoroughly enjoyed by both the client and their guests.

A premium launch for a premium performance SUV — expertly supported by ATC.

recent projects

  • CSM – Twickenham

    Twickenham Stadium, the home of England rugby, saw ATC supporting our client CSM and British Airways with equipment for the Six Nations tournament Fan Zone – “The Clubhouse.”

  • Slow Horses – Apple TV

    Our Unilumin LED panels made another TV appearance when Revolver AV needed to create big screens for the small screen.

Stunning audiences with outstanding live events.