project brief

Sector
client

Simply Better

Location

Birmingham

Supporting live event specialists Simply Better, ATC delivered a comprehensive AV solution for a high-impact Provident event held in the Great Hall at Birmingham University.

Main Room – The Great Hall

The event’s primary display was an 8m x 4.5m ground-supported 3.9mm LED wall, positioned on the Great Hall stage.

To complement this, six portrait-format projection screens were creatively placed in alternating spaces between the venue’s columns. Panasonic PT-DZ21K projectors, positioned on the balconies, delivered sharp, vibrant content. All video processing and control was handled via a Christie Spyder X20.

Audio System

The Great Hall featured a 12-speaker d&b PA system paired with:

  • Shure handheld radio mics
  • Shure beltpacks with DPA headset mics
  • Audio Technica hard-wired microphones
  • Yamaha QL5 digital mixing desk with Dante rack, Rio stage box, and CAT 6 cabling — ideal for mixing multiple musical acts

We also provided a range of ancillary music audio equipment, including mics and DI boxes for performers.

Additional Areas

Other AV installations included:

  • d&b PA systems for the Aston Webb reception and marquee outside the Great Hall
  • 55″ LED screens and Prolight SMARTBAT uplighters to enhance atmosphere in both spaces

Conference – Elgar Theatre

The conference segment was hosted in the Elgar Theatre, where ATC supplemented Simply Better’s equipment with:

  • 19 x Chauvet Colorado Tour 72 battens
  • Robe Robin 600E moving spots
  • 42″ LCD screens

Crew

A six-person ATC crew was deployed, covering:

  • Audio
  • Video
  • LED display management
  • Spyder X20 operation

An immersive, multi-space event enhanced by expert AV design and execution — delivered in partnership with Simply Better and supported by ATC.

recent projects

  • When Sainsbury’s needed AV technical support for its All-Hands Tech Team Event and called on us at ATC, we were only too happy to assist.

  • ATC was once again honoured to provide technical and event production support for Jaguar Land Rover’s Long Service Awards, this time held at the prestigious Ricoh Arena in Coventry.

Stunning audiences with outstanding live events.