project brief

Sector

Entertainment

client

Birmingham Hippodrome Festivals

Location

Birmingham

The 2024 B-SIDE Hip-Hop Festival gave us the opportunity, for the second year running, to provide technical support for this terrific event.

The Brief

The festival brought together a fantastic array of artists across the weekend-long celebration of all things Hip-Hop — breakin’, graffiti, DJ’ing and MC’ing — along with workshops and talks.

The festival was held in a variety of locations across Birmingham, including Birmingham Hippodrome. The culmination of the event was the Dance Championship Finals, held late on Sunday afternoon on the first floor of the Bullring Shopping Centre.

Working with our client, Birmingham Hippodrome Festivals, our brief was to build a 4m x 3m LED screen at the dance arena.

Equipment Used

For such a bright, indoor space, our Unilumin UPAD IV 2.6mm screen was the perfect choice for the four-day event, with a Novastar 4K processor in control. Our screen displayed a variety of eye-catching, graffiti-style graphics and a live camera feed capturing the incredible breakdance action on the floor.

ATC loves to support arts festivals such as B-SIDE, and we were thrilled to help create such a fantastic weekend for Hip-Hop fans across Birmingham!

recent projects

  • iCandy Product Launch

    iCandy, a renowned manufacturer of high-quality child travel systems, recently launched its latest product range at Victoria Warehouse in Manchester. ATC was proud to provide full AV equipment support for the event, working in collaboration with events agency Simply Better.

  • Coventry City of Culture – Abundance

    With such a diverse programme of events, we were delighted to be part of three Coventry City of Culture 2021 projects. One of the most vibrant was Abundance — a circular procession celebrating light, hope, and freedom.

Stunning audiences with outstanding live events.