Große Messestände beginnen mit einer großen Idee
Um die besten Ideen für Messestände zu entwickeln, müssen der Markenvermarkter und der Designer des Messestandes eine klare Vorstellung davon haben, was sie auf der Messe erreichen wollen.
“We’ve been working with Generation Exhibitions for a number of years now and they never fail to deliver.
The team are a pleasure to work with – super responsive, flexible, creative and always ready to find a solution, no matter how crazy or short notice the ask!”
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We consider all the details
The Fifty-Metre Message
What message does the stand communicate from the other side of the hall? When first seen, from a distance, is it clearly your brand? Is it attractive? Is it clear? Will the visitor want to come near?
Dwell Time
Are you keeping your desired visitors on your stand? Do you make it easy for them to find out more about you? Will visitors want to stay? Conversely, if you are looking for quick throughput of visitors, are you ensuring that he or she can get what they want from you quickly and move on?
On Closer Inspection
Once the visitor has approached, what do they see? Is your messaging easily understood? Are your graphics strong and visible? If you’re using audio-visual content is the message simple, clear and easy to consume? If you are communicating something new about your company, is that new thing obvious and memorable?
The Threshold
Do visitors know where to go to be welcomed onto the stand?
